OXLADE Drops New Video Single “ARABAMBI”
Seth “Digital Crates” Barmash
June 15, 2024
Afropop star Oxlade returns with a new track and music video “ARABAMBI”.
Over the lush, airy instrumental, Oxlade wields his blend of Afrobeats, R&B, and pop as he yearns for his lover to stay by his side and give him her love forever. This track marks the final phase before his debut album Oxlade From Africa, which is set be released this fall.
About the track, Oxlade says “ARABAMBI means ‘the child of the people,’ ‘the community gave birth to this child,’ ‘the one.’ It’s also the nickname of K1 De Ultimate, an iconic Nigerian Fuji musician. The melody is inspired by the American singer Miguel and the way he uses his vocals. It’s a love song but it’s still me in my braggadocious elements. It is the original song I was meant to perform for COLORSxSTUDIOS before I swapped it for ‘Ku Lo Sa.’”
The track comes together with a music video which radiates heat, both in its visual appeal and the palpable energy it exudes, encapsulating the essence of the track’s hot, vibrant celebration of rhythm. The picturesque video finds Oxlade and his lady traveling to the tropics to bask in each other’s presence among the stunning scenery.
“ARABAMBI” is the latest release from Oxlade From Africa, Oxlade’s upcoming debut album, following “Intoxycated“, the red hot collaboration with UK rap star Dave as well as his two-pack single “KATIGORI/PIANO.”
Oxlade’s rise to mainstream recognition has continued in full force last year with a nomination for Best Afrobeats Song at the 2023 Billboard Music Awards. Oxlade’s BBMA nomination followed a strong showing at the 2023 Headie Awards, where he received four nominations including Best Song Of The Year and Best Recording Of The Year. Last summer, Oxlade raised his profile with incredible live performances, including a performance with Usher at the Global Citizen Festival in Ghana, and a performance alongside Wizkid at the Accor Arena in France.
© 2024, Seth “Digital Crates” Barmash. All rights reserved.
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